Central European University A Program for University Teachers, Advanced Ph.D. Students, Researchers and Professionals in the Social Sciences and Humanities Summer University

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Innovative Cultural Policies and Cultural Management in Societies in Transition
(in cooperation with the Mosaic project of the Council of Europe)
July 10 - July 28, 2000
 
Course Director: Milena Dragicevic-Sesic, Prof. Belgrade University
Resource Persons: Sergey Zuev, Dean, Moscow School for Social and Economic Studies
                              Lidia Varbanova, Prof. New Bulgarian University, Sofia
                              Corina Suteu, Director ECUME, Dijon
                              Nada Svob-Djokic, IMO, Zagreb
                              Branimir Stojkovic, Prof. Belgrade University
                              Raymond Weber, Council of Europe, Strasbourg
                              Effie Karpodini Dimitriadi, Director Institute for Cultural Studies, Athens
                              Sarah Dawson, Art Officer, Art Council, England
                              Dragan Klaic, Director, Dutch Theater Institute, Prof. Amsterdam University

Course objectives
The course objective is to give information and reflection about current methods and research in the fields of cultural policy and management - and also to present innovations and solutions within art management practices. Presenting crucial issues in the forms of debates, with arguments from different sides, the course aims to stimulate academic circles to enter this new discipline from different standpoints: political, sociological, economic and, of course, within the methodology and approach of cultural studies (cultural policies, cultural management, etc.) This should contribute to the development of higher education in the social sciences and humanities in the fields suffering from conservative and traditional approach.

Aims

to raise public debate and awareness about the importance of art and culture for the development of the countries in the region
to answer the crucial need for education of professionals for the new disciplines and new work methods (marketing managers, art entrepreneurs, etc.)
to build a network of faculty and professionals in the region, increasing interactions (mutual projects and other forms of cooperation)
to reinforce the position of art management and administration education in the region, and contribute toward the modernization and innovation of classic academic disciplines and departments such as Political Sciences (Cultural Policy missing),  Sociology of Culture (both Cultural Management & Cultural Policy lacking), Economics and Management (Enterpreneurship in Culture), Law (Copyright Issues and Legislation in Culture), Librarianship (Library Management), etc.
to reinforce the position of art management education at art schools, where a larger overview of cultural policy and cultural theory is often lacking. The role of cultural managers as policy makers, administrators, strategists, programmers, entrepreneurs, marketing managers, mediators and animators, has to be developed, and university courses have to have their role in it.
Course level, target audience
The course targets
* policy makers / public cultural administrators at state, regional and city level
* high level managers of cultural institutions, festivals or associations and cultural movements
* young researchers and academics at universities and institutes: Cultural/Art Management, Cultural Studies (Sociology of Culture), Political Sciences (Cultural Policy) and Media Theory and Communication.
 

Syllabus
 

TOPICS RESOURCE PERSON NO. OF HOURS  TEACHING MODE  DISCUSSION POINTS 
Cultural policies models in Eastern and Central Europe  Milena Dragicevic -Sesic 
 
9 hours 
 
Lecture+Participant Presentations (evaluation of national cultural policy model) 
 
Comparative analysis  
Transparence of cultural policy?  
Process of decision making?  
How has policy changed over the past 10 years? How has the political/cultural context change? 
Cultural policy in Europe; 
European Cultural Identity 
Raymond Weber  3 hours  Lecture 
Reading assignment 
Group discussion 
.
Regional Level of Cultural Policies in Eastern Europe  Sergey Zuev 
 
8  hours  Lecture 
Workshop: Regional Cultural Cooperation Models (in several groups)
How regional policy should differ from national cultural policy?  
Dichotomy local: global?  
Is it possible for the regions to cooperate directly? 
City Cultural Policy/Cultural Identity 

Models of Cultural Institutions 

Innovative Art Management for Transition Period

Milena Dragicevic Sesic  9  hours  Lecture + 
Workshop: diagnostics and therapeutic methods in managing art institution
Case study research: Cultural institutions in Budapest (individual assignment)  
Is it possible to create really new models of cultural institutions?  
What does 'sclerosis of an institution' mean? What are the ethical issues in art management? 
European Cultural Strategies: 

Networking/ Cooperation 
Project Management

Corina Suteu  8 hours  Lectures; 
Simulation game 
.
Theatre institution in Central and Eastern Europe  Dragan Klaic  9 hours Lecture 
Workshop
.
Cultural Development Strategy: Culture and Employment; 
Cultural Heritage, Traditional Cultures, Cultural Tourism 
Effie Karpodini Dimitriadi  5 hours Lecture 
Case studies presentations 
(cultural tourism projects, etc.) 
.
Socio-Cultural Dimension of Cultural Policies and Management; 
Fight against Exclusion; Animation; 
Culture and Media 
Branimir Stojkovic  5 hours  Lectures 
Reading assignment 
Group discussion 
.
Intercultural Dimension of Central and Eastern European Cultural Policies and Practices 
- Intercultural Competence 
Nada Svob Djokic  5 hours  Lectures .
Rural Cultural Development  Sarah Dawson  2 hours  Lecture + 
Slide presentation of case studies 
Is there a "market" for arts in rural areas?  
What forms of public support does art need in rural areas? In situ projects: from art trails to community art projects. 
Economic Issues in Cultural Policy Strategies: 
Financing Culture, Subsidies, Privatization, Fiscal Stimulation, Fundraising, 
Market Development 
. Lidia Varbanova  9 hours  .
 

Application requirements
Case study or essay about one of the issues in cultural policy or management which will be discussed during the course. The paper will be sent to the professor in the relevant field, and will be used in the group work during course. Applicants can choose from among any of the topics listed in the syllabus, for example:
* Cultural Policy Strategy in the field of museums, libraries, etc. in my country/city;
* Model of  Theater Reform
* Case of Cultural tourism development, etc.

 

Central European University does not discriminate on the basis of--including, but not limited to--race, color, national and ethnic origin, religion, gender or sexual orientation in administering its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.

 

 

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