 | |
INNOVATIVE
CULTURAL POLICIES AND CULTURAL MANAGEMENT IN COUNTRIES IN TRANSITION
26 July – 6 August, 1999
Course Director:
Milena Dragicevic-Sesic (Faculty of Drama Arts, Belgrade)
Resource Persons:
Effi Carpodini Dimitriadi (Institute of Cultural Studies, Athens)
Dragan Klaic (Dutch Theatre Institute/Amsterdam University)
Corina Suteu (ECUME - Dijon, France)
Lydia Varbanova (New Bulgarian University, Sofia)
Raymond Weber (Council of Europe, Strasbourg)
Sergey Zuev (School for Cultural Management, Moscow)
The mission and sense of the course is
to give information about and insight into current methods and research
in the fields of cultural policy and management – and to present innovations
and solutions within art management practices. Presenting crucial issues
in the forms of debates and employing the methodology and approach of cultural
studies (cultural policies, cultural management etc.) the course aims to
stimulate academic circles to enter into this new discipline from different
standpoints: political, sociological and economic. That should contribute
to the development of higher education in the social sciences and humanities
in the fields which are dominated by conservative and traditional approaches.
OBJECTIVES OF THE COURSE
- to stimulate public debate about and
raise awareness of the importance of art and culture in the development
of the countries in the region
- to answer the crucial need to educate
professionals in the new disciplines and new work methods (marketing managers,
art entrepreneurs etc.)
- to build a network of faculties and
professionals in the region, increase interaction (mutual projects and
other forms of co-operation)
- to reinforce the position of art management
and administration education in the region, and contribute toward modernisation
and innovation of classical academic disciplines and departments such as
Political Sciences, Sociology of Culture, Economics and Management,
Law, Librarianship etc.
- to reinforce the position of art management
education in art schools, where a broader overview of cultural policy and
cultural theory is often lacking
- to help define the role of cultural
managers as policy makers, administrators, programmers, entrepreneurs,
marketing managers, mediators and animators, and the extent university
courses can contribute to it
THE CONTENT OF THE COURSE
The course will explore cultural policy
issues both from the theoretical and practical side (concepts
of cultural policy, its mission and sense within contemporary society,
strategies, instruments, planning mechanisms). The cultural policies in
the countries in transition are currently facing two antagonistic demands/needs:
to return to national cultural values (emphasising national cultural identity)
and to fight isolation and join up Europe (and/or the world market
for contemporary arts etc.…). It is a conflict between the local and the
global view, between tradition and innovation.
Several aspects of this issue will be
taken in consideration:
ideological – postcommunism, nationalism,
interculturalism and the development of civil society;
political – culture as low priority
value within social movements and concepts of change;
social – job creation, fight against
exclusion, instrumentalization of the arts;
strategic – culture as the heart
of development policy;
creative – stimulation of artistic
development and cultural creativity;
institutional – institutional
transition, new institutions, institutional "fatigue";
economic – subsidies, buying power,
pricing, cost-effectiveness…;
fiscal – taxing, tax benefits,
sponsorship stimulation;
legislative – laws vs reality,
relation of laws of culture to other laws;
media – culture and media; culture
and cultural industries…;
THIS COURSE IS FOR
- policy makers / public cultural administrators
on state, regional and city level
- senior managers of cultural institutions,
festivals or associations and movements
- young researchers and academics in
universities and institutes in the fields of Cultural Studies
(Sociology of Culture), Political Sciences (Cultural Policy), Media
Theory and Communication, and Cultural/Art Management
OUTLINE OF SYLLABUS
1. Cultural policy – theory (Raymond
Weber)
2. Ethical issues in cultural studies
(Milena Dragicevic Sesic & Raymond Weber):
Cultural policy & cultural
management
3. Cultural policy models in Eastern
and Central Europe (Dragan Klaic)
4. Workshop: Comparison of theatre cultural
policy and management in Slovenia,
Estonia, Bulgaria, Russia… (Dragan Klaic)
5. Evaluation of Eastern European cultural
policies (Effi Karpodini Dimitriadi)
6. Cultural development strategy
(Effi Karpodini Dimitriadi):
Cultural heritage, traditional
cultures, cultural tourism and cultural development
7. Regional level of cultural policies
in Eastern Europe (Sergey Zuev):
Interregional cultural co-operation
8. City cultural policies ( Sergey Zuev):
Panel discussion: Urban-rural
balance in cultural policies
9. Innovative art management for transition
period (Milena Dragicevic Sesic):
Workshop: diagnostics and therapeutic
methods in managing art institution
10. Models of cultural institutions
and cultural project management (Corina Suteu):
Case study research methods
11. Individual research day
12. Art marketing controversies
(Lydia Varbanova):
Panel debate: marketing versus
programming (marketing managers versus artists)
13. Fund-raising and sponsoring (Lydia Varbanova):
Mini audit: sponsorship in Hungarian
cultural life
14. Presentation of the research results
Conclusion (Milena Dragicevic Sesic)
|
